If there is one very important thing that we want you to know when it comes to web and graphics design, that would be the fact that these two are symbiotic entities and are also two different processes of varied approaches which are important elements of the structure of a modern company, regardless of the number of people employed in the said organization. With regards to the things that are people will first see, representing your company, it actually comes in two forms which is a website and the corporate look, including brochures, logo, stationaries and other marketing materials as well. If you want to create a brand that will produce positive seeds the mind of your prospective clients which will impel them to patronize your business, the keys to achieving this are consistency, artistic know-how and careful planning as well.
If there is one thing that we want you to be keen or be careful and cautious of, that would be with regards to the software and the person in charge you will use since you have to ensure that they are suitable for all the needs you have. When it comes to hiring the service of an in-house personnel to take care of your company’s web and graphics design, one very important thing that we want you to do about this and that is to check whether they have background education and relative training with regards to the subject at hand. We want you to be wary of those in-house personnel who have no design training and are forced to work within a system that will only dampen their creativity and restrict them to use a limited abilities of a software for the purpose of creating a cooperate look since this is not good after all.
What we are trying to tell you is that you have to be aware, as early as you can possible, regarding the limitations of the more popular software there is as well as the limitations of the people who are responsible for the creation of your corporate look, as far as experience regarding graphic design techniques and language or coding behind the glitz and glamour as well as the functionality of the website, is concerned. Let us take this one as an example: you are planning on having your own website and you have decided to use the WYSIWYG program or the What You See Is What You Get program, well, this may be good to you in terms of the visual side of the program it will give you what you want yet, with regards to functionality, this may cause you some trouble as the file and graphics may not be optimized enough to use eve the least amount of bandwidth and simultaneously give the viewer a pleasurable using experience. That is why you have to know your limitations.The 4 Most Unanswered Questions about Designs